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1. Learning German is fun. Is is no harder to speak or write than other languages.     English speakers usually find German quite easy to pronounce, as both languages     share common linguistic routes.

2. German is the most commonly spoken language in Europe with 100 million     speakers. It is an official language in five European countries: Germany, Austria,     Switzerland, Luxembourg and Liechtenstein.  German plays an important role as a     foreign language in many other countries, particularly in Central and Eastern Europe.

3. Germany is the UK’s biggest trading partner. In 2011 Germany exported goods and services worth 65 billion euros to the UK, and imported  UK goods and services worth about 44 billion euros. German direct and indirect investments added up to 120 billion euros (2009).

German and other foreign languages serve Britain’s national interest.  It helps to better understand Germany’s policies pursued domestically and abroad. Within the EU institutions British employees are notoriously underrepresented due to the lack of foreign language skills, thereby forfeiting political and diplomatic influence.

German companies account for over 315,000 jobs in the UK or 1% of the total workforce. They are especially strong in manufacturing in South East England and the Midlands. The leading German banking and insurance companies have their offices in the City of London.

German speakers are highly sought after by British employers. 68% of British employers rate German as useful for their business placing it on top before French, Spanish and Mandarin.

German provides great job opportunities even in times of economic uncertainty. Linguistic and cultural fluency is a core competence of executives in multinational companies. There is a growing demand in the traditional careers of interpreting and translating. With the introduction of the English Baccalaureate and the reforms envisaged in the National Curriculum some schools are looking for highly qualified German speakers.

German is the key to a rich cultural heritage at the heart of Europe- for everyone. You might be  keen to explore the vibrant cities like Berlin, Munich and Cologne, or to thoroughly understand the works of Goethe , Nietzsche, Beethoven, Bach, Freud or Einstein. German acts as your personal gateway to discover al this.